The growth of TikTok in the last two years has been spell-binding with the social media app gaining an incredible number of users every quarter. TikTok is expected to hit the 1.2 billion active users mark by the end of December 2021, which is a pretty staggering number. The platform is predominantly used by Gen Z, but there has been a gradual increase in the users from other age groups and demographics in recent times.
There are thousands of content creators on TikTok that upload popular content and entertaining videos for their audience. These content creators have become incredibly popular and thus gained the status of online celebrities based on their reach and the number of followers gained on the social media app.
The TikTok is used for uploading different types of content including comedy skits, voiceovers, song lip syncs, and other entertaining as well as informative videos.
TikTok trends for the future
Looking ahead TikTok is set to grow further with more users signing up on the platform and thus providing a bigger market for potential brands to tap into. One of the trends that will continue to grow with regards to TikTok is the rise of social commerce.
The company provides incredible opportunities for the different brands and businesses to harness the immense reach of the platform for effectively marketing and promoting their products or services. The social commerce on the platform is tipped to go up as the company launches a new platform and program for collaboration between the brands and the content creators.
TikTok has previously tied up with Shopify and the company continues to explore for maximizing the potential that the platform has for more productive partnerships in the sphere of commerce and marketing. With the constant rise in the popularity of the platform, the future promises to be exciting for all parties including users, content creators, and the brands.
Another TikTok trend that is expected to grow in the future is the influencer culture. The influencers have become very prominent on the social media platforms including TikTok and this trend is likely to grow even stronger in the future.
Today there are different levels of influencers on TikTok that are categorized based on their engagement, reach, and number of followers that they have on the platform. With influencers becoming an important part of the social media experience, the collaboration between the influencers and the numerous brands is expected to grow even further.
TikTok is also used by content creators for posting informational videos and uploading educational content. This domain has incredible potential of making a profound impact on raising awareness about important issues through innovative and effective content.
TikTok can be used by the content creators for uploading fascinating videos that can go a long way in educating the masses about sensitive topics such as mental health, racism, and sexuality. We are already seeing some content creators using their platform and reach for sharing educational content and this trend is likely to get bigger in the coming years.