TikTok is one of the fastest growing social media apps across the world and it continues to scale record numbers. The popularity of the app went up significantly in recent times and then it exploded during the lockdown period in 2020. Today the app has hit the milestone of 1 billion active users that are active on the platform which is a major boost for the social media app. The sheer scale of TikTok's popularity is evident from the fact that the company generated approximately $1.9 billion in revenues in 2020 with significant in percentage on a year to year basis.
The mini video sharing platform is consumed in approximately 150 countries with more than 1 billion users and it is downloaded in excess of 200 million times in the USA alone. The app is primarily focused on the young generation of millennials and Gen Z. It is estimated that 56% of the US consumers that are under the age of 24 are on the TikTok platform.
The countries with the most users on the TikTok platform
TikTok is universally popular in the world with a few exceptions. The US continues to be one of the major markets for the app and the number of users who use the app in the country are constantly rising. According to one of the studies that was conducted recently, approximately 37.36% of the US mobile internet users access the app once a month. The social media app has 50 million active users on a daily basis in the US which translates to about 18.8% of the American internet users tuning into the app each day.
Gen Z is the dominant demographic for the TikTok users in America with them constituting 37.3% of the users on the platform. On an average, the adult users from US 33 minutes each consuming content on the TikTok app thus making it the 2nd highest daily engagement after Facebook which tops at 35 minutes. When it comes to the different countries, the app has made its impact across different continents and parts of the world. The breakdown for the top 5 countries with the most users on TikTok are as follows.
Currently the US has the most active users on TikTok with 65.9 million active accounts using the app. Previously it was India with more than 100 million users until the federal government banned the app in the country. After the USA, Indonesia occupies the 2nd spot with 22.2 million active users on the platform. Russia comes at third with 16.4 million users. Japan is at number 4 with 12.6 million users and France completes the list of top 5 with 9.3 million users. s
Beyond the top 5 countries, Germany, UK, Italy, Spain and Netherlands have the most active users that are on the TikTok platform. The growth forecast for the social media platform in several countries continues to be positive and the company is expected to add more users to their social media app in the future.