The total number of TikTok users in the UK has reached a landmark figure, surpassing 15 million users. For instance, it is estimated that there are around 23 million people using TikTok on a regular basis in the UK. Germany and France each have about 19 million people who use TikTok regularly.
Currently, the U.S. has about 138 million monthly active users on TikTok. With more than 74.1 million active TikTok users, Brazil leads with the highest number of TikTok users in South America. Vietnam is the runner-up, with 39.9 million active TikTok users aged 18 years or older.
Indonesia has 92.1 million users on TikTok. However, 689 million monthly active users does not include users in China, since TikTok operates under another name in that country. The 689 million monthly active users puts TikTok at number seven among major platforms, far ahead of others which have been around much longer, like Twitter, Snapchat, and Pinterest. When you take into account how many active users each social media platform has, TikTok is ranked the 7th most popular platform.
Since 2016, TikTok has now seen over three billion downloads, making up around a third of all social media users worldwide. The one-app-under-two-names has 50 million daily active users in the US, meaning that 18.68% of American users of mobile internet access are signed into it daily. The iOS version of TikTok is dominant, with data showing that as of September 2021, it had 30.8 million daily active users. India had around 200 million TikTok active users, with 43 million uploads on Pinterest, prior to the country’s TikTok ban.
TikTok had accumulated over 200 million users within the governments of this country as of mid-2020 before the government decided to ban it due to political reasons. In June 2020, TikTok was banned in India due to national security concerns, where the short-form video app had its largest user base, at 190 million users. TikTok has had an excellent reception in the Russian Federation, where it now has 46.o million users, a number expected to reach around 25.8 million users by 2025 (Kepios, 2022). This marks significant growth from 2018, with TikTok having 680 million monthly active users.
The TikTok app reached 500 million active global monthly users in mid-2018, thanks in large part to the video-based social media boom in China. According to data from Sensor Tower, TikTok was the worlds highest-grossing app without a game for the month of February 2021, generating over $110 million in spending from users, which was 1.9 times its February 2020 revenue.
According to recent data about the advertising reach of TikTok, the U.S. is the location of most of the worldwide TikTok users, with over 130 million TikTokers living there. Looking at how many people use TikTok in the US, it appears this is the country that has the highest number of TikTok users.