We have collected some of the latest and best studies, insights, and info from top social media tools on best times to publish TikTok videos, and help you boost engagement (likes, comments, and new followers). In this post, not only do you learn the overall best times to post to TikTok in order to attract global audiences, but you learn about factors that should affect your posting strategy, as well as a process for finding a post time that best suits your business. We will look at how you can discover your unique best times to post on this short-video platform, however, to get started, you may want to take into account the general best times. If you are a new user on TikTok, having an average best times ratio would be really helpful in getting started with video posting.
By looking at the data from your accounts on a weekly and hourly basis, you will be able to narrow down on the best times to share to TikTok to get better engagement. For instance, if you noticed your posts at 9am Tuesdays and Thursdays received higher engagement compared to your other posts for a certain amount of time, you would select Tuesdays and Thursdays 9am to be the best times to post on TikTok. According to the analysis of more than 100,000 posts conducted by Influencer Marketing Hub, the following timeslots are the best times of posting on TikTok to achieve higher engagement rates.
Influencer Marketing Hub found the best times to post on TikTok varied depending on the day. Influencer Marketing Hub analysed over 100,000 TikTok posts looking for engagement trends, and determined the best times to publish were the best times to publish each day, all within Eastern Time. Once again, these best times to post for driving engagement on TikTok are supported by data from Influencer Marketing Hub.
For social media managers managing a number of customer accounts, posting at a number of best times can become quite hectic. As a non-popular TikTok user, you need to consider the concept of timing extremely important in planning out postings, since posting at an incorrect time would cause your videos to be lost in a sea of people while your ideal audience is likely online. Posting at the right time would make it easy for them to find your videos and interact with your videos, provided that your videos are engaging enough.
Yes, you may get your timing with content just fine, but if your content is not so awesome, then it will not wow anyone, and it will hardly make any sense to publish. If you are not going to have time in the day to put this content out there in front of your target audience, then you could always wait until the 10th hour that night to do so.
If you are not feeling up for posting that early, you can also publish at about 1:00 PM to 3:30 PM to generate a fair amount of engagement. If you enjoy sleeping in on Mondays, where you do not get much going, then do not feel too bad -- you can also post around 10AM. You can see there are some times of the day when it is better to post than others.