TikTok, the platform where culture, entertainment, and music converge, continues to be a driving force for music discovery and promotion. With millions of passionate music fans, TikTok serves as the ultimate stage for emerging artists to break through and find their global audience. Today, TikTok is proud to announce its groundbreaking initiative, "Elevate," aimed at identifying, amplifying, and celebrating talented up-and-coming musicians.
Introducing the Inaugural Class of Elevate Rising Stars:
1. CHINCHILLA | @chinchilla_music: An independent artist who embraces her unique style and undeniable talent. Chinchilla made history as the first female soloist to debut at No. 1 on the Billboard Emerging Artists chart, with her single "Little Girl Gone" garnering over 1 billion views and 850k videos on TikTok.
2. Sam Barber | @sambarber_music: Hailing from a small town in Southeast Missouri, Sam's passion for music began at an early age. With 782k followers on TikTok, he aims to share soul-stirring songs that resonate with listeners.
3. Omar Courtz | @omarcourtz: An artist from Puerto Rico, Omar Courtz boasts over 86k followers on TikTok. Collaborating with industry icons like Daddy Yankee, Yandel, and Tainy, he is set to release exciting new music.
4. Isabel LaRosa | @official_isabellarosa: A talented songwriter whose music blends various pop styles, from electric-pop to hyper-pop to indie pop, and more.
5. Kaliii | @kaliyaashley: With a landmark 2022 following the release of her acclaimed EP "Toxic Chocolate," Kaliii's thrilling freestyles and remixes continue to make waves.
6. LU KALA | @igobylu: A fiery-voiced pop star from Toronto, LU KALA's "Pretty Girl Era" is trending with over 226K videos on TikTok.
TikTok Elevate: Amplifying Rising Artists
"Elevate speaks to the heart of TikTok and our commitment to empower diverse talent. As the ultimate destination for music discovery, we're thrilled to provide artists with meaningful support both on and off the platform, fostering long-term success in the music industry."
– Rachel Dunham, North America Artist Partnerships Lead at TikTok
Through Elevate, TikTok aims to identify the next wave of emerging stars, offering meaningful support in-app and beyond, building careers beyond viral hits. Elevate celebrates the incredible diversity and global talent found on TikTok, showcasing each artist's unique journey and sound.
Fans play a crucial role in helping artists break through, and TikTok provides the perfect platform for global engagement. As part of Elevate, fans can look forward to exclusive performances by artists in their hometowns, offering an intimate glimpse into the inspiration behind their music.
Elevate's first class will perform in various locations around the world, including Canada, Georgia, Maryland, Missouri, Puerto Rico, and the UK.
Elevate kicks off today, running through October. Stay tuned for future Elevate cohorts as TikTok continues to support artists at every stage of their journey. Download the TikTok app via the Apple App Store, Google Play, or Amazon to explore the Elevate program and follow the rising stars at #TikTokElevate.
